Building ORAITOR
The Story Behind the AI Articulation Coach
1. How I Built It
ORAITOR started with a simple observation: most people never get honest, structured feedback on how they speak. Public speaking coaches are expensive, and practicing alone in front of a mirror only gets you so far. I wanted to build something that listens, analyzes, and coaches — available in your pocket, any time.
The technical foundation:
- •Native iOS: I chose to build ORAITOR as a native iOS app from day one. This gave me the tools to create a polished, responsive interface that feels at home on every iPhone and iPad — from the iPhone SE to the iPad Pro 13-inch. No cross-platform compromises.
- •AI at the core: ORAITOR uses AI to analyze speech patterns, vocabulary, structure, and delivery. The AI doesn't just transcribe — it understands context, evaluates articulation quality, and provides actionable coaching feedback in real time.
- •Speech-to-text pipeline: I integrated a state-of-the-art transcription engine for accurate speech-to-text processing. Audio is recorded on-device, sent securely for processing, and the transcript is analyzed against multiple oratory dimensions.
- •Cloud backend: Authentication, user profiles, subscription state, and analytics are powered by a secure cloud backend. This let me focus on the coaching experience rather than building infrastructure from scratch.
- •Native subscriptions: I implemented native iOS subscriptions using Apple's modern frameworks, with real-time entitlement verification to ensure users always have access to what they've paid for.
- •Scenario-based practice: Beyond free-form practice, I built a scenario library — job interviews, presentations, debates, casual conversations — so users can practice in context, not in a vacuum.
The app was designed with Apple's Human Interface Guidelines as the foundation, with a custom glassmorphism design language layered on top to make the experience feel premium without sacrificing usability.
2. Challenges I Faced
Building ORAITOR was not a straight line. Here are the real challenges I encountered:
Getting the AI feedback right.
Early versions of the coaching feedback were either too generic ("Good job!") or too clinical ("Your lexical diversity score is 0.73"). Finding the right tone — encouraging but specific, technical but accessible — took dozens of iterations and real user testing. The AI needed to feel like a supportive coach, not a grading machine.
Audio quality and transcription accuracy.
Mobile microphones pick up everything — background noise, echo, wind. I had to build resilience into the pipeline so that imperfect audio still produces useful transcriptions and meaningful feedback.
App Store review process.
Apple's review team is thorough, and rightfully so. I went through multiple review cycles addressing guidelines around entitlements, iPad layout requirements, screenshot accuracy, and sign-in flow behavior. Each rejection was a lesson in attention to detail.
iPad support.
Making an app that looks great on a 6.1-inch iPhone and a 13-inch iPad Pro is genuinely hard. I had to rethink layout, spacing, and navigation for every screen at every size class.
Subscription architecture.
Implementing subscriptions correctly — handling trial periods, verifying entitlements, reconciling server state with on-device state — is one of the most underestimated challenges in iOS development. I built a verification system that trusts the App Store as the source of truth.
Privacy and security.
Speech data is inherently personal. I had to ensure audio is handled securely, API keys are never exposed in the client, and user data is properly scoped. I implemented multiple layers of protection and built the authentication flow around Apple and Google's secure sign-in frameworks.
3. What I Learned
- •Start with one thing and do it well. ORAITOR could have been a general communication app. I chose to focus on one thing: helping people articulate better when they speak. That focus shaped every design decision.
- •The App Store review process makes your app better. Every rejection forced me to fix something real. The process is frustrating in the moment but the end result is a better product for users.
- •AI is a tool, not a product. The product is the experience of practicing a speech, getting feedback you can act on, and tracking your improvement. The AI is what makes that possible at scale.
- •Native matters. Building natively for iOS meant I could use system animations, haptics, and accessibility features that make the app feel like it belongs on your device.
- •Subscriptions require trust. I learned to be transparent about what each tier includes, to offer a free tier that's genuinely useful, and to make cancellation straightforward.
4. Why I Charge for ORAITOR
ORAITOR is not free, and I want to be transparent about why.
- •AI costs money to run. Every practice session involves sending audio through a transcription pipeline and running the transcript through an AI model. These have real per-use costs that scale with usage.
- •Quality requires investment. Maintaining the app — fixing bugs, supporting new iOS versions, improving coaching quality — is ongoing work. I spent many weekends building ORAITOR, learning and iterating to get the output right and meet the highest bar in this category. Subscriptions align my incentive with yours: I only succeed if you keep finding value.
- •The alternative is ads or data selling. I don't show ads. I don't sell your speech data. The subscription is the business model — clean and simple.
- •A coach costs $100–300/hour. A professional speaking coach charges $100 to $300 per hour. ORAITOR provides AI-powered coaching feedback on every practice session — for a fraction of the cost of a single coaching session per month.
5. How the Cost Aligns with the Value
| What you get | Traditional alternative | ORAITOR |
|---|---|---|
| Speech feedback after every practice | $150+/session with a coach | Included in subscription |
| Practice any time, any scenario | Schedule weeks in advance | Open the app and start |
| Track improvement over time | Self-assessment or coach notes | Automated progress dashboard |
| Vocabulary and structure analysis | Requires expert review | AI-powered, instant |
| Available on iPhone and iPad | In-person or video call | Always in your pocket |
Starter tier gives you access to core practice and coaching features with a daily session limit — enough to build a habit and see real improvement.
Pro tier removes limits, unlocks advanced analysis, and gives you full access to the scenario library and all coaching features. For users who are serious about improving, Pro pays for itself after a single use case where better articulation makes a difference.
If ORAITOR helps you land one job interview, deliver one better presentation, or communicate one important idea more clearly, the subscription has paid for itself many times over.
I built ORAITOR because I believe everyone deserves access to honest, structured feedback on how they communicate. Not just executives with speaking coaches. Not just students in debate clubs. Everyone. The AI makes it possible. The subscription makes it sustainable. And the native iOS experience makes it something you'll actually use.

